Setting up and managing
contextual advertising
We will set up an effective advertising campaign from scratch, taking into account the specifics of the project + we will bring in a client at the lowest possible price!
Cost of setting up contextual
advertising
Lite
From
350€
  • 01 Regional business
  • 02 Small number of goods/services
  • 03 A niche in demand.
Order
Pro
From
550€
  • 01 Multiregional business
  • 02 Acomplex niche with a large budget
  • 03 Wide range of goods/services.
Order
Ultimate
From
700€
  • 01 The largest online stores, marketplaces
  • 02 Federal and transnational business, aggregators.
  • 03 The advertising campaign budget is not less than 3000€
Order
Ready to discuss your project?
Leave your details and our manager will contact you shortly.
Benefits of working with us
  • Flexibility
    Using different mechanics, both manual and automatic tools. We react as quickly as possible to any working situations + external factors
  • Initiative
    We are always there, we will give instant feedback + organize a zoom call + listen and give feedback on every question asked
  • Reliability
    Your project is very important to us, we will look for ways to improve its conversion rate + test new growth points
  • Reporting
    Analysis of performance metrics (KPI)
    in an automated report based on Yandex DataLens
Stages of working with us on contextual advertising
  • -01-
    Immersion in the project
    We conduct a deep briefing, clarify all the details, current indicators and desired results, dive into business processes and project features. We study previously conducted advertising campaigns
    and find growth points
  • -02-
    Niche exploration
    We conduct an extensive analysis of competitors
    and the niche as a whole. We study landing pages, site architecture, target audience. We create portraits of the target audience and give recommendations for improving landing pages
  • -03-
    Strategy development
    Based on the data we receive, we develop a strategy, select the best platforms and formats for interacting with the audience. We build hypotheses and write down connections
  • -04-
    Preparing for launch
    We collect the semantic core, prepare offers, creatives, write texts for the selected formats and platforms. We create retargeting audiences. We agree with the client
  • -05-
    Setting up analytics
    We connect analytics systems to the accounts, install pixels, GTM. We set up goals in analytics and check the correctness of their work
  • -06-
    Launch and testing
    We launch advertising campaigns, check hypotheses and test connections. We optimize and scale working models, and turn off non-working ones. We make adjustments + look for new growth points.
What is contextual advertising?
Why context might not work
No demand
Contextual advertising works for niches with an established market, where the target audience already knows about the existence of solutions to their problems. We always check whether customers are searching for your product or service using target queries.
Advertising campaigns are not configured correctly
For example:
- incorrectly selected keywords
- poor quality of text and images
- incorrectly selected target audience
- words and sites that waste budget are not downvoted
Landing page (website/landing page) problem
A common mistake is when the ad says one thing, but the website says something completely different.
If the client does not find what he needs within a few seconds, he will immediately close the website.
Unwillingness to change
After the test period, if we see obvious problems with the site, we will prepare a small technical task to eliminate them. It is important to listen to our recommendations and implement them.
Lack of mobile version of the site
68% of traffic comes from mobile devices and if a client, going from a mobile device, sees a non-adapted site or a broken layout, he may go to a competitor with a clear and mobile-friendly version of the site
Lack of analysis and optimization of advertising campaigns
To understand the effectiveness of the advertising campaign, it is necessary to test various titles, creatives, and target audiences, make adjustments to bid strategies, identify keywords that bring leads, and remove unnecessary ones. For this purpose, we optimize advertising campaigns daily.

Discuss the project

+37125312173
enterprise@startynsuperio.com
advertising@startynsuperio.com
Rīgas iela 87-1, Krāslava, Krāslavas nov., LV-5601, Läti
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